Versus Systems Inc (NASDAQ:VS) (FRA:BMVB) has announced that it will be powering live in-stadium experiences and second-screen engagement for fans attending the Days of ’47 Cowboy Games & Rodeo in Salt Lake City, Utah, from July 20-24, 2021.
The world’s only Gold Medal Rodeo, powered by Versus, is the second stop on the World Champions Rodeo Alliance Triple Crown of Rodeo.
“We are excited to once again be setting the standard in technical innovation in the sport of rodeo,” Tommy Joe Lucia, who is the general manager of the Days of ’47 said in a statement. “This will be a great new addition for our fans at the Days of ’47 and will help us expand our Cowboy Games and Rodeo to all attendees and viewers. The top 10 finishers in total points will be awarded prizes at the conclusion of the event.”
READ: Versus Systems to power in-stadium engagement for Mexican national team’s US soccer tour
The Days of ’47, considered the gold standard in rodeo, will feature bareback riding, saddle bronc riding, bull riding, team roping, tie-down roping, women’s breakaway roping, barrel racing and steer wrestling. Versus will power the event’s interactive games using its XEO and predictive gaming platform.
“Games, polling and rewarding will be hosted by XEO and will give fans a chance to win prizes up for grabs,” said the company. During the rodeo, fans at the event and at home will be able to predict the winner of each event through the Pick the Podium experience, using the Versus Predictive Gaming Platform for all five performances. “Versus will also provide The Days of ’47 with professional services to assist them in content creation and operation during the event,” said the company.
“We are thrilled to be partnering with The Days of ’47 to make the Cowboy Games and Rodeo even more fun for fans,” said Versus Systems founder and CEO Matthew Pierce.
“Expanding our engagement with The Days of ’47, a partner we have worked with for years, demonstrates the unique value that the Versus prizing platform and professional services team can offer to live event organizers. Versus is excited to be a part of The Days of ’47, the next stop on the WCRA Triple Crown of Rodeo,” he added.
Fans can sign in on the gaming platform starting July 14, with point collection beginning July 17 with trivia. For every correct answer on trivia and Pick the Podium, fans will earn points. To sign up and play, participants can visit www.daysof47cowboygames.com, said the company.
Versus offers production services, the XEO platform, and rewards to drive audience engagement across all kinds of media and events from live sports to video games, and from streaming media to broadcast.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive