Bidstack Group PLC (LON:BIDS) said it has signed an exclusive partnership with Rebound Capital Games (RCG) for its popular mobile game Tennis Manager 2021.
The in-game advertising firm said the deal will allow it to deliver unintrusive ads into the game and offer brands an opportunity to “engage with tennis fans across a number of tier-one markets as the tennis season progresses”.
READ: Bidstack signs exclusive partnership with Top Eleven developer Nordeus
Tennis Manager 2021 is available on PC, iOS and Android devices and is the second tennis game to be added to Bidstack’s stadium vertical. The game’s key markets are France, Italy, Germany, Spain, the UK and the US.
"We're really excited to welcome RCG into the blossoming world of unintrusive in-game advertising. Tennis Manager's stadium environment allows ads to be blended into the gameplay naturally without disruption to the player and adding them to our growing stadium vertical feels like another important step forward”, Bidstack’s head of mobile publishers Antoine Jullemier said in a statement.
“We are delighted to be launching with Tennis Manager 2021 as the excitement for the Wimbledon final builds and the broader tennis season progresses. These high profile events see significant spikes in player numbers and offer brands even greater reach and engagement for their in-game campaigns", he added.
Shares in Bidstack were up 3.3% at 2.1p in late morning trading on Friday.