OliveX Holdings Ltd (NSX:OLX) has signed Asia’s first football club NFT collectibles deal with Hong Kong Premier League’s Resources Capital Football Club Ltd (RCFC).
The company aims to gain a first-mover advantage by extending its innovative technology expertise into the sports sector by developing NFT collectibles for the Asian football club.
OliveX plans to put sets of limited-edition digital collectibles for auction later in the year during the launch of the 2021-22 football season.
First-mover advantage
OilveX CEO Keith Rumjahn said: “Having the first-mover advantage in signing Asia’s first football NFT collectibles deal is an exciting part of our strategy to expand into new sectors and develop new products for partners.
“RCFC has a strong base of passionate fans and a fantastic program of initiatives lined up for the next season, so we’re thrilled to develop these valuable, creative, digital assets that will help build excitement around the team and help generate additional revenues to support the club's growth.”
NFT advantages
NFTs are digital assets and collectibles with authenticity, rarity, scarcity, ownership, and other properties that are independently guaranteed, verified, and secured on the blockchain.
Unlike most digital content, which is temporarily provided to users on a licensing basis, NFTs are truly ownable and can attain significant value as digital collectibles and sports memorabilia.
Rumjahn added: “This Resources Capital Football Club Ltd NFT deal comes soon after OliveX’s founding shareholder, Animoca Brands, announced a number of its own NFT and digital assets rights deals with Manchester City men’s and women’s teams, Melbourne City FC and Queens Park Rangers FC.”
Opportunity for RCFC
RCFC chairman Harry Tang said: "As our club motto is ‘Dare to Challenge’ we want to try something new.
“We are honoured to have this chance to cooperate with OliveX, which we believe is a pioneer in the NFT field for health and fitness.
“Seeing that world-class teams, including Bayern Munich and Manchester City, are now creating these innovative digital assets, we are excited to be the first team in Hong Kong to deliver such a project.
“This will be a great opportunity for RCFC to engage with people across the world and to help the global community of NFT players learn more about Hong Kong football and our club in particular.”