Phyto Extractions Inc. - formerly Adastra Labs Holdings Ltd - (CSE:XTRX) (FRA:D2EP) is on the road again.
On June 21, the company announced that its marketing and sales team had embarked on a second RV tour across Canada to build relationships and offer support to licensed cannabis retailers.
Phyto Extractions launched the "The Shatter Run" as its shatter SKUs are hitting shelves in British Columbia, Saskatchewan, Manitoba, and soon to launch in Alberta and Ontario. The tour left from Ontario en-route back to the company’s home base in British Columbia.
READ: Phyto Extractions announces appointment of Michael Forbes as its new CEO
The company said the tour so far has visited Shiny Bud retail locations from Toronto to Windsor, where the team was interviewed for a podcast hosted by Mike Elkin aka TheCannaBrokr. From there, the Shatter Run continued by visiting retailers around Ontario and activating outside of Sessions locations in Waterloo, Windsor, Sarnia, Aurora, Wasaga, and Timmins.
Phyto Extractions said the team is spending two months on the road connecting and building relationships with retail managers and staff, providing education and in-store visual merchandising displays to enhance brand awareness and encourage product sell-through.
The goal is to visit 250-plus retailers by August 2021. As of July 7, 160 retailers (corporate, franchise, and independent) have been visited from Ontario to Manitoba. From Manitoba, the team will travel to Calgary, arriving on July 10, or 7/10, the 4/20 for "dabbers" or cannabis concentrates celebration.
During the company’s first RV tour in October 2020, the sales team visited 158 licensed cannabis retailers from British Columbia to Ontario.
"As a retailer myself, I believe that brand success stems partly from in-person connection,” said Phyto Extractions CEO Michael Forbes in a statement. “This is imperative from brand to retailer personnel, particularly when it comes to the concentrates category. The winning formula lies in Phyto's quality, consistent products, iconic legacy brand, passionate team and superior support."
Forbes added: “I applaud our dedicated staff who work tirelessly to deliver this first-class experience to even the single store, in remote communities. We believe that Phyto is still the people's brand and a favourite Canadian legacy that will continue to live on.”
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