Animoca Brand has roped in professional NASCAR driver Joey Logano as global brand ambassador for its REVV Motorsport ecosystem, which includes the blockchain games F1 Delta Time, MotoGP Ignition, and upcoming titles Formula E: High Voltage and an original REVV racing game.
As per the contract, Logano will promote REVV Motorsports games and their NFTs in person and via videos featuring him in a REVV-branded driver suit and car, conducting media meet-and-greet sessions, performing virtual live streams, providing autographed products, and more.
The company will also create non-fungible tokens (NFTs) based on Joey Logano, including his driver helmet and logo, iconic racing moments, and special car liveries.
REVV: the token ecosystem
REVV is the ERC-20 utility token that serves as the primary currency of purchase, utility, and action across all REVV Motorsport blockchain games by Animoca Brands and is designed to enable the digital ownership of gaming assets.
The games in the REVV Motorsport ecosystem include F1 Delta Time, MotoGP Ignition, and upcoming titles Formula E: High Voltage and an original REVV racing game.
“We’ve got some big plans together”
Joey Logano said: “Really excited to be partnering with Animoca Brands and joining the REVV Motorsport team. Technology continues to create new and engaging ways for us to interact with race fans.
“Entering the blockchain space and representing a global industry-leading company like Animoca Brands is important to me for many reasons.
“We’ve got some big plans together and I’m ready to help the REVV team expand its capabilities in digital gaming and collectibles for motorsport fans around the world.”
NFTs
NFTs are digital assets and collectibles that possess many characteristics normally associated with physical items, including authenticity, rarity, scarcity, ownership, provenance, and other properties that are independently guaranteed, verified, and secured on the blockchain.
Unlike most digital content, which has temporarily ownership-based on licensing basis, NFTs are truly ownable - just like physical collector’s cards.
Furthermore, an NFT is owned by its holder regardless of any decisions taken by any other party, including the NFT’s developer.
Owners of NFTs are free to do anything they want with them: sell them on a marketplace, trade them for other items, use them in supported products, or simply collect and display them.
Joey Logano’s bio
Nicknamed as ‘Sliced Bread’, Joey Logano is the 2018 Monster Energy NASCAR Cup Series champion and a 27-time Cup winner.
He has won a series-high six races in 2015, including the biggest event of the season, the Daytona 500, and is among only four drivers to win 25 NASCAR Cup Series races before the age of 30, and the youngest winner in the NASCAR Xfinity Series history and in the NASCAR Cup Series history.
Logano is currently a frontrunner competing in his 13th NASCAR Cup Series season, driving the No. 22 Ford Mustang for Team Penske.