Cirralto Ltd (ASX:CRO) has signed a five-year non-exclusive referral agreement with Fresh Supply Co Pty Ltd to grow CRO’s global payments and cashflow solutions business that is addressable via cross border payment processing and export cashflow products.
Collectively, Cirralto and Fresh Supply Co will tackle the agricultural business sector through Fresh Supply Co’s customer network.
In conjunction with Invigo, Cirralto will provide trade finance solutions and integration services to business customers, in addition to merchant on record payment services via existing arrangements.
The company will also provide its payments processing services to the agricultural businesses to further leverage its revenue-generating potential.
Under the terms of the agreement, Fresh Supply Co may introduce joint customers to Cirralto through sales referrals and business opportunities and Cirralto will retain at least 70% of the gross profit margin on each customer contract.
“Very humbling”
Speaking to the agreement, chief executive officer Adrian Floate said: “Working with Fresh Supply Co to help Aussie farmers is very humbling.
“By utilising our flexible payment solutions and the data mining technology intrinsic in Fresh Supply Co’s business, we are able to positively impact Australia’s Agricultural industry to drive improved cash flow and better business growth for those businesses.
“Data like animal health, weight, age and fat score are part of the animal specification that forms material terms of an agricultural sales contract.
“Fresh Supply Co are constantly gathering this data from all sorts of data point and creating a digital feed that enables a farmer to demonstrate to a buyer and us as a non-bank lender that is complying with a sales contract.
“They give visibility into the farming process which means we can reward a farmer for achieving their contract targets with faster payment and lower cost finance."
Specialising in operational farming data
Headquartered in Brisbane, Australia and founded in 2017 by Dr Benjamin Lyons and David Inderias, Fresh Supply Co operates in several countries including Australia, Japan, USA, Latin America and Europe.
Its executive team consists of CEO David Inderias and COO Georgie Uppington, who has several decades global experience in technology management.
Fresh Supply Co acts as a data layer specialising in capturing operational farming data from a variety of sources and making it consumable by the financial sector.
The ongoing data flow is visible through Fresh Supply Co’s technology and enables continuous credit risk assessment, minimisation of exposure, and automated triggering of payments based on the meeting of specific milestones or criteria.
Combining this data mining technology with Cirralto's established Business to Business (B2B) payment solutions and trade finance services enables B2B transactions with a reduced risk of non-payment, improved efficiency, and cash flow for the customer.
Strong pipeline of opportunities
Specific to the agricultural industry, this agreement will enable Fresh Supply Co’s network of more than 20 livestock, grain, fruit and vegetable farmers the ability to utilise Cirralto’s flexible payment solutions and access finance at a better rate.
The companies are currently working on a strong pipeline of opportunities in payments and non-bank lending presenting a material revenue-generating opportunity for Cirralto.
Working to provide transparency
Fresh Supply Co CEO David Inderias said: “As a supply-chain digitisation company we’ve been working to provide the agricultural business with transparency across the supply chain.
“This agreement combines the collective knowledge and resources of both parties to facilitate better access to working capital for the agriculture business.”