Bragg Gaming Group (TSE:BRAG) (OTCMKTS:BRGGF) (FRA:SL4) announced that gaming industry veteran Chris Looney has joined the company as chief commercial officer.
Looney previously held progressively senior roles at Microgaming, and prior to joining Bragg, worked as commercial director at Red Tiger Gaming, where he was instrumental in driving the company’s growth and success, Bragg noted.
Looney will work closely with CEO Richard Carter to develop and execute on Bragg’s strategic vision for expansion in new regulated markets, including the growing US market. The company believes Looney’s addition will help advance its position in the North American B2B iGaming space.
READ: Bragg Gaming turbocharges its US casino game operations with US$30M Wild Streak acquisition
“We’re thrilled to welcome Chris to our management team,” Carter said in a statement. “He has an impressive track record of driving growth and success, and his extensive industry knowledge will be crucial as we continue to expand globally into key markets such as the US, the UK, Italy, Canada and anticipated new market openings such as the Netherlands.”
Bragg recently entering into a definitive agreement to acquire US iGaming technology and content supplier, Spin Games, and, having completed its acquisition of Nevada-based slot studio Wild Streak Gaming. Bragg expects the transactions to broaden its proprietary content and technology offerings to service markets in the US, Europe and around the world.
“Bragg presented an opportunity I couldn’t turn down,” Looney said. “The company’s global presence and proprietary product and content portfolio in the B2B iGaming space provides a solid foundation for further expansion into new markets. In North America in particular, jurisdictions continue to evolve, regulate and open up. Bragg is well-positioned to succeed in these markets and I’m excited to be part of the game plan.”
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