ZAIM Credit Systems PLC (LON:ZAIM) said it launched a branded mobile application designed to improve the experience of its customers.
The fintech firm said the app will be available on both Android and iOS devices and is expected to increase repeat customers, reinforce customer loyalty and provide in-depth customer behaviour analytics.
WATCH: Zaim Credit Systems' discuss 'outstanding performance' with future plans for mobile app
The app allows customers to calculate loan amounts, apply for and receive loans and information on status. It also maintains loan and payment history, customer data, allows adding a credit or debit card, linking and unlinking it with the customer's account and supports full or partial repayment of loans.
ZAIM added that the app also serves as a sales channel for additional products, promotions and discounts. The firm also said the app will act as an “additional accelerator” of growth in business volumes.
"The successful launch of the Zaim Mobile App is an important milestone in the path of increasing the Fintech content in our business model. It creates the opportunity to widen the knowledge we have of our clients, understand their needs, attitudes and source information and data that will drive Zaim in the creation of next generation services”, ZAIM chief executive Siro Cicconi said in a statement.
“The app creates new revenue streams including the possibility of cross-selling activity with the products of potential partners as well as allowing existing customers to get access to our products faster and with greater ease. In an ever increasingly digital world this expansion of our online offering will bring more people access to the financial products that many of us take for granted.
“Given the rapid growth of the online customer base we expect the app to become a significant growth driver for our business. The mobile app establishes direct contact with all users who have installed it and with the help of notifications about promotions, discounts and bonuses, it is expected to increase the number of repeat customers and also market any future products that the Group launches. We remain excited about the future prospects of the business and look forward to updating the market further with our regular quarterly updates on business volumes in due course", the CEO added.