ImagineAR Inc (CSE:IP) (OTCMKTS:IPNFF) (FRA:GMS1) announced that Global Sports Initiatives (GSI) has partnered with American racing driver Ryan Norman to deliver a unique augmented reality (AR) experience for the Honda Indy 200.
The car race takes place at Mid-Ohio on July 2–4, 2021.
ImagineAR is an AR company that enables sports teams, businesses, and enterprises to instantly create their own AR mobile campaigns. It has a deal to develop white-label apps for Global Sports Initiatives.
READ: ImagineAR selected as a presenting startup finalist at DEC Association Tech Day on June 2
Fans using the ImagineAR mobile app can place the 3D IndyCar at their location, take video and photographs to instantly share in social media. The limited-edition gold-framed reward card will be delivered to each fan's phone that engages the AR.
GSI markets to sports, eSports, and leagues throughout the world to create exponentially advanced novel revenue streams by cost efficiently transitioning stadiums and venues into "smart" content production studios.
“GSI is thrilled to use our technology suite to increase fan engagement and loyalty as well as provide a global platform for Ryan and his sponsors at a classic IndyCar event,” GSI founder and CEO Kevin Meredith said in a statement.
“Supporting young athletes and helping them climb the ranks by using new technologies is a major objective of GSI.”
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