logo-loader

Guild Esports expects to hit full-year revenue targets

Published: 07:51 30 Jun 2021 BST

Guild Esports PLC - Guild Esports expects to hit full year revenue targets

Guild Esports PLC (LON:GILD) said it is “on track” to achieve its first-year sponsorship revenue targets as it expected to generate “significant revenues” in the second half of its current year from four partnership deals announced previously.

In an outlook statement accompanying its results for the six months ended March 31, the esports team organisation and lifestyle brand also said its sponsorship revenue is “growing strongly” with minimum aggregate contracted revenues currently at £7.5mln, adding that it has a “robust pipeline of potential sponsors with several deals at advanced stages of negotiations”.

READ: Guild Esports pro-player wins Fortnite Champion Series All-Star Showdown

The company also said it is on track to achieve a 1mln subscribed fanbase by the end of 2021.

In its financials for the six months, Guild reported revenues of £368,990 and a pre-tax loss of £4.3mln compared to a loss of £394,620 in the prior year. The company attributed the wider loss to its investment in teams, its Guild Academy, content creation and corporate infrastructure.

"In the first six months since our IPO we have executed our strategy of investing in and building best-in-class esports teams, content creators, lifestyle apparel and our academy system, along with a fully supported operations team. This has attracted multi-year partnerships with prestigious global brands such as Subway, Hyper X and Samsung, with a minimum of £7.5mln in contracted revenue already secured. We look forward to announcing more sponsors in the coming months and working strategically with all of our partners, giving them access to authentic activations and exposure to their target markets through Guild's audience,” Guild chief executive Kal Hourd said in a statement.

"The rapidly growing fanbase, attraction of top-tier talent, and multi-year authentic partnerships is a true testament to the brand we have built in the short space of time since our IPO. As our presence in the esports world and social media continues to grow, our business pipeline of major brands and sponsors also increases. We are having several exciting conversations which we look forward to announcing as contracts materialise… "Our future vision and strategy is data led, and now with our significant audience numbers, we have access to a large amount of information and insight to build upon. Guild's fanbase is a lucrative asset to global brands who require an authentic way to reach the younger, digitally focused audience and we continue to evaluate expansion into further game titles and countries in order to accelerate our growth," the CEO added.

Guild eSports achieves record revenues and strategic partnerships, sets...

Guild Esports PLC (LSE:GILD, OTCQB:GULDF) CEO Jasmine Skee joined Steve Darling from Proactive to share an in-depth look at the company's impressive annual results. These figures paint a picture of extraordinary growth and strategic prowess. One of the most striking achievements is the...

on 31/1/24