Marble Financial Inc. (CSE:MRBL) (OTCMKTS:MRBLF) (FRA:2V0) said it is expanding its consumer reach by entering into the employee wellness space through a deal with Venngo, the leading provider of group and employee perks in North America.
The company has announced the launch of a new marketing program with Venngo, Canada’s most widely recognized of private group discounts and employee perk programs, with over 1.25 million Canadian’s already accessing Venngo’s merchant perks, offers, and digital content.
Marble Financial's MyMarble is the first and only AI-powered financial wellness technology solution available to Venngo members, providing Marble with an excellent opportunity to assist even more Canadians in improving their financial health and allowing Marble to increase brand awareness further and accelerate its member growth.
READ: Marble Financial inks licensing deal to provide MyMarble to Nuborrow users going through the mortgage process
According to the Financial Consumer Agency of Canada, a growing number of employers across Canada recognize the importance of financial wellness. It was found that 43% of Canadian employees are distracted by their finances, contributing to 7,521 hours of lost productivity each year. This data proves the need for solutions like MyMarble to be readily available to employers and employees looking for relief through financial wellness solutions.
Marble said this presents it with an excellent opportunity to become a leader within the employee wellness space as Venngo’s first financial wellness technology solution provider that supports Canadians to reach their financial goals.
“At Marble we focus on nourishing the confidence of as many Canadians as possible to redefine themselves more broadly,” said Rich Elliott, director of Marketing at Marble in a statement.
”Through partnering Venngo, a leader in employee perk programs, it opens up a fantastic multi-stream marketing channel for Marble to reach over a million of highly motivated and budget-savvy consumers. This is a segment we have seen some of our most successful and loyal members,” Elliott added.
Venngo has over 18 years' experience as a pioneer in providing discount programs to employers and its employees, helping them connect with their favourite brands at the best prices. An exclusive MyMarble program and pricing will be featured on Venngo’s platform, providing a meaningful, results-based AI solution for consumers to achieve financial goals, relieve stress, and improve productivity for their employers.
“We’re excited to be partnering with Venngo to help provide their customers with MyMarble’s valuable financial wellness solutions,” said Karim Nanji, Marble CEO. “By providing Venngos’ 1.25 million members with access to our financial technology software, we will be able to continue Marble’s mission to empower even more Canadian’s reach their financial goals.”
Marbles’ proprietary MyMarble platform utilizes the power of machine learning, data science, and artificial intelligence, in leveraging its proven data-driven strategies through technology solutions Inverite, Score-Up, Fast Track and Maestro to engage in and navigate a clear path towards financial wellbeing and a meaningful credit score, since 2016.
Contact the author at jon.hopkins@proactiveinvestors.com