Else Nutrition Holdings Inc. (CVE:BABY) (OTCMKTS:BABYF) (FRA:0YL) has said it will begin distribution at 16 Huckleberry’s Natural Market locations.
Since the opening of the original Huckleberry’s in 1996, 15 additional “store with-in a store” concept locations have been added, all operating as a department with-in Rosauers Grocery stores with locations in the Spokane, Washington area, and with satellite locations in Idaho, Montana and Oregon.
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"Launching at Huckleberry's continues to expand our availability in the key Pacific Northwest region," stated Hamutal Yitzhak, CEO and co-founder of Else Nutrition. "With their focus on clean ingredients, natural and organic products, Huckleberry's is an ideal point of access for health-conscious parents wanting clean label, organic offerings for their children."
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula. Else Nutrition (formerly INDI) won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan.
Else Plant-Based Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.
Else's Executives includes leaders hailing from leading infant nutrition companies. Many of Else advisory board members had past executive roles in companies such as Mead Johnson, Abbott Nutrition, Plum Organics and leading infant nutrition Societies, and some of them currently serve in different roles in leading medical centers and academic institutes such as Boston Children's Hospital, Pediatrics at Harvard Medical School, USA, Tel Aviv University, Schneider Children's Medical Center of Israel, Rambam Medical Center and Technion, Israel and University Hospital Brussels, Belgium.
Contact the author at jon.hopkins@proactiveinvestors.com