Gaming Realms PLC (LON:GMR) said it launched its Slingo Originals content in Michigan, USA, with BetMGM after receiving a provisional licence earlier this year.
BetMGM, a partnership between MGM Resorts and Ladbrokes owner Entain, is a leading sports betting and online gaming operator in the US and, as of May 2021, is the market leader of the igaming market in Michigan, Gaming Realms added.
Three Slingo games have been launched under the terms of the agreement with more scheduled to follow shortly.
Gaming Realms added that it also has agreements with other operators in Michigan and its full portfolio of Slingo Originals games is set to go live over the coming weeks in the US state.
Michigan legalised both sports betting and online gaming in January 2021 and is already the third-largest in terms of gross gaming revenue, broker Peel Hunt noted.
Michael Buckley, Gaming Realms’ executive chairman added: "We are delighted to be launching our Slingo games in Michigan, our second US state, as we continue to increase our presence in the US and capitalise on the expanding US igaming market.
"BetMGM is a leading operator which has been successfully distributing our Slingo portfolio to the New Jersey iGaming market for some time.”
The Peel Hunt analysts said it appears that Gaming Realms "has fewer competitors in terms of content suppliers in Michigan and there is therefore the potential for the revenue contribution from the state to exceed the £0.7m we have pencilled in" for the full year.
"Today’s announcement is another piece of the strategic puzzle slotting into place as expected... This is much faster growth than was expected prior to launch."
The shares were up 3% to 33.7p in mid-morning trading.