Kidoz Inc (CVE:KIDZ) said it will partner with Singular, a leading marketing analytics and attribution platform, to measure user acquisition and unify marketing data in the kid-safe mobile market.
Mobile AdTech developer Kidoz builds safe connections for children and owns the KIDOZ Contextual Ad Network and the Kidoz Publisher SDK.
The partnership will unite Singular's privacy-compliant child-safe attribution product with Kidoz's Contextual Ad Network.
READ: Kidoz's Kid Survey System finds that mobile ads are the top way kids find new toys
According to the announcement, the challenge is to allow app developers and marketers to spend intelligently on campaigns to acquire new installs for their apps in a fully compliant and kid-safe way.
Both Kidoz and Singular are certified by PRIVO and compliant with all COPPA and GDPR regulations. Utilizing Singular's COPPA-compliant measurement, the duo can provide campaigns that are tabulated and attributed properly for clients and publishers.
The CEOs of both companies recently sat down to discuss kid-safe marketing and the potential for app install campaigns on the Kidoz network with Singular attribution enabled.
"The demand for kid-safe attribution is rapidly growing," Eldad Ben Tora, co-CEO of Kidoz said during the discussion. "Previously app owners that were looking to optimize their user acquisition budget were limited in their ability to track the value of different traffic sources. Via our partnership with Singular, every advertiser can now correctly attribute installs and understand the value of each source without compromising the privacy and security that users, advertisers, and publishers expect from Kidoz. Singular is a leader in marketing analytics and attribution and this partnership expands the possibilities of kid-safe marketing."
While, Susan Kuo, co-founder & COO of Singular said the following: “Connecting with Kidoz provides Singular customers with a new option for reaching children and families in a secure and private way and we look forward to building our business relationship together."
The full discussion can be viewed at: https://www.singular.net/blog/kid-safe-attribution-skadnetwork/
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