Else Nutrition Holdings Inc (CVE:BABY) (OTCMTKS:BABYF) (FRA:0YL) said its newly-launched plant-based protein shakes for kids have reached Amazon.com's top positions in hot new releases in the baby and toddler nutritional shakes category as of June 20.
Else shakes are made from new protein recipes derived from whole organic almonds, buckwheat and tapioca, which comprise 95% of the product's composition.
“We're thrilled to have such favorable early response by parents to our newest products in the Else portfolio,” Else Nutrition Holdings CEO Hamutal Yitzhak said in a statement.
READ: Else Nutrition Holdings is seeing its sales momentum accelerate with its plant-based toddler foods
“As part of our mission to help change the face of early childhood nutrition, the addition of these new products allows us to offer first of its kind whole-food-based, clean label products to many more families,” Yitzhak added.
Amazon updates the rankings based on sales performance of new products.
Else Plant-Powered Complete Nutrition Shakes provide healthy fats, healthy carbs and plant-powered proteins, as well as over 20 essential nutrients to support healthy growth, filling in nutritional gaps, with 50% less sugar than leading brands.
The product can be served as a milk alternative, meal replacement, served alongside meals, or mixed into favorite recipes.
The plant-based protein shakes, suitable for children three years of age and older, is the second product line introduced by ELSE following its original toddler plant-based nutrition formula.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
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