GameSquare Esports Inc (CSE:GSQ) (FRA:29Q1) (OTCMKTS:GMSQF) announced its subsidiary Gaming Community Network (GCN) has entered into an agreement with the Spiketrap analytics platform to help brands engage with gamers and esports communities.
The partnership will allow Spiketrap to overlay its technology across the GCN media network – which boasts 115 million monthly active users – to highlight relevant sites for each gamer.
Spiketrap’s proprietary Clair artificial intelligence technology uses contextual indicators like media sentiment scores, audience affinities, and brand safety, to help brands to engage with their target audiences.
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GameSquare told investors in a statement that it anticipates GCN will be able to leverage its gaming industry experience with Spiketrap’s data to help advertisers reach targeted gamer personas “in the most appropriate media contexts.”
“Providing contextual audience intelligence is our core mission at Spiketrap,” said Kieran Fitzpatrick, founder and CEO of Spiketrap. “We project that GCN is poised for growth, and we are thrilled to help safely and effectively drive positive brand engagements and optimal campaign performance for gaming audiences everywhere via our strategic partnership.”
GCN’s chief strategy officer Jeff Griffith told investors that it was “critically important” for brands to feel confident that they will be “represented authentically.”
“Words matter when content creators and influencers are streaming or posting. Spiketrap can monitor those conversations in real-time, so we can give our brands peace of mind that we can make adjustments quickly and efficiently to keep them safe,” Griffith added.
GCN, a GameSquare subsidiary, builds bespoke strategy solutions from content creation to full-scale tournaments for things like social media platforms, broadcast TV or live stream.
Headquartered in Toronto, GameSquare acquires companies in the gaming and esports arenas around the world.
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