Blackbird PLC (LON:BIRD) said it has launched a report based on independent research which highlights the “hidden costs” of traditional on-premise video editing workflows adapted for the cloud, known as 'cloud based', when compared to the cloud-native platform provided by the company.
The AIM-listed firm said the report highlights that “whilst it is possible to find the market costs of traditional video editing workflows adapted for the cloud, there are multiple hidden costs associated with these workflows that are not immediately apparent and can lead to 'bill shock'”.
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Blackbird added that the report had outlined how its own cloud-native platform has been “specifically designed from the ground up for efficient video editing and publishing in the cloud” and “eliminates or reduces these costs entirely for users”.
The firm also said the report demonstrates the Total Cost of Ownership (TCO) savings using the Blackbird platform compared to cloud-based workflows for a variety of scenarios, highlighting that for a video production workflow with 35 users and 5 live streams plus file-based content, Blackbird delivered 35% lower TCO than a full on-premise non-linear editor (NLE) operating in a public cloud workflow.
"With Blackbird we don't move large media files, so we avoid the drawbacks of editing in the cloud. Blackbird isn't a technology where efficiency is "bolted on".
"It's intrinsic. We designed it that way. It's an end-to-end editing ecosystem that's quicker and more mobile than any other solution. Large sports, news, entertainment and government organizations use Blackbird because it gets their work done faster and better,” Blackbird chief executive Ian McDonough said in a statement.
“We know it's a technology that works. Our customers see the results daily, in the harshest production environments, where time and cost are of the essence. We've engineered Blackbird so that efficiency, sustainability and low TCO go hand in hand. With our system, you can't have one without the others. We think it's an unbeatable proposition. It's a virtuous circle that's good for speed of production, good for sustainability and good for your budget too", he added.