Guild Esports PLC (LON:GILD) said it has signed a sponsorship deal with Samsung that will see the South Korean conglomerate become the company’s official display partner.
The one-year deal, which has an action to extend for an additional year, begins on June 21 and covers the UK and Ireland. It is Samsung’s first partnership with a UK esports organisation.
READ: Guild Esports pro-gamers qualify for Fortnite Championship Series All-Star Showdown
Guild said the value of the contract, which is confidential, will be paid in two instalments over the initial 12 month period and will comprise 50% in the form of a payment to Guild, and 50% as value in kind for which Samsung will provide monitors for Guild's Academy, pro-players, streamers and staff, along with displays for rooms in the company's London headquarters, later this year.
In return, Samsung will be given marketing rights and exposure across Guild’s facilities as well as social and digital content featuring the company’s pro players and content creators along with VIP gaming experiences for fans.
Samsung will also be integrated across the Guild Academy’s physical infrastructure and roadshows.
"This partnership shows our continued commitment to gamers and the wider industry and will offer fans experiences beyond the norm. Historically, we have a long-standing legacy in esports, and we see Guild as the perfect partner to continue this in the U.K. & Ireland. We're excited to be a part of the Guild family and look forward to building on this momentum and delivering value to the gaming audience," Samsung Electronics UK’s display head Damon Crowhurst said in a statement.
"We're delighted to be partnering with a brand as prestigious as Samsung, further demonstrating a commitment to our audience by aligning with best-in-class brands throughout our partner family. Guild has become the fastest growing esports organisation in Europe and this partnership highlights the quality of brands that Guild is able to attract, and our pipeline of potential new sponsorship deals remains strong," added Guild’s chief executive Kal Hourd.