Esports Entertainment Group Inc (NASDAQ:GMBL) has announced the launch of its InVIE esports tournament series.
The company said the debut event, InVIE Dota 2 Season 1 kicks off from June 19-21, 2021, with four of the top South American teams competing in the event to be streamed live in five languages.
Esports Entertainment said that with Dota 2, and the International qualifiers starting next week, the event is expected to attract 250,000 fans of the teams taking part.
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The company said its VIE betting platform is the official host of the series, and the platform's branding and odds will be displayed to viewers throughout the tournament. VIE has partnered with Live Media Esports Entertainment, one of the most innovative and renowned esports production companies in Latin America, for operational and logistics support of the InVIE series.
"We are working with select South American esports organizations and partners to further strengthen our brand in a key region for us," said Bux Syed, Esports Entertainment director of VIE, in a statement.
"By launching our own branded tournament series, InVIE, we gain the brand positioning and activation we need, while enabling us to provide strongly deserved support to local esports scenes."
Esports Entertainment said that VIE plans to host its first InVIE CS:GO event in July with 15 teams from Brazil, Peru, and Argentina competing for a $15,000 prize pool, one of the largest CS:GO prize pools for any South American-only event.
The Latin American esports market is the third-largest globally and is growing by more than 17% annually, the company noted
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