Else Nutrition Holdings Inc (CVE:BABY) (OTCMTKS:BABYF) (FRA:0YL) announced the launch of two new plant-based protein shake products for kids.
The plant-based protein shakes, suitable for children three years of age and older, is the second product line introduced by ELSE following its original toddler plant-based nutrition formula.
“Getting kids to eat foods that benefit their growth is hard enough, let alone having to deal with food allergies, milk intolerance-and trying to lead a clean, natural lifestyle,” Else Nutrition Holdings CEO Hamutal Yitzhak said in a statement.
READ: Else Nutrition sees 1Q revenue rocket 282% driven by demand for its plant-based, non-dairy formulas
“Our innovative processing method is a springboard for transforming plant-based eating, far beyond our current products. As part of executing on our overall strategy, we are thrilled to take this step with the introduction of our new complete nutrition drink for kids,” Yitzhak added.
The company noted the ELSE shakes are made from new protein recipes derived from whole organic almonds, buckwheat and tapioca, which comprise 95% of the product's composition.
ELSE shakes can be used as a milk alternative, meal replacement, or served alongside meals, as well as mixed into recipes such as smoothies, pancakes, muffins and much more.
The pediatrician-approved Else's Plant-Powered Complete Nutrition Shakes for Kids aims to provide a substitute for cow’s milk and are available in either Dreamy Chocolate or Creamy Vanilla flavors.
Else Nutrition said its product is made with 50% less sugar than other kids nutrition shakes/drinks and is free of dairy, whey, soy, corn syrup, artificial ingredients and preservatives.
Else Nutrition is an Israel-based food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
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