RYU Apparel to focus on building out a 'digital backbone' to its urban athletic apparel brand

RYU Apparel Inc (TSXV RYU) (OTCQB:RYPPF) COO Rob Blair tells Proactive the Vancouver-based apparel company's focus will be to build a digital backbone to the RYU brand as it focuses in on its e-commerce strategy.

Blair says the group, which recently re-opened its brick and mortar locations in Vancouver, Toronto, and Williamsburg, New York is anticipating the optics for its e-commerce strategy change over the next few months.