Planet 13 Holdings Inc (CSE:PLTH) (OTCQB:PLNHF) said the Tinley Beverage Company Inc’s (CSE:TNY) (OTCMKTS:TNYBF) (FRA:T27) cannabis-infused drinks will be one of the inaugural brands to launch at Planet 13’s Orange County SuperStore at its expected grand opening in July this year.
The company is gearing up to open its new California outpost, the 55,000 square-foot Orange County Cannabis SuperStore Entertainment Complex, which has 16,500 square feet devoted to just the dispensary retail area, massive digital screen displays and unique tech-art installations.
The remaining areas in the complex, to be built as phases two and three, will include memorabilia sales, a restaurant, and a cannabis consumption lounge. “With all three phases operating, P13 OC is expected to be California’s largest dispensary complex,” said the company.
READ: Planet 13 on growth fast-track with chic Cannabis SuperStore Entertainment Complexes and prized brands
The store will be Planet 13’s second-largest cannabis dispensary after its uber-luxury 112,000-square foot flagship store in Las Vegas, Nevada, which is the biggest cannabis store in the world.
Planet 13 plans to hire 250 people for its Orange County SuperStore with an “anticipated 80 budtenders serving consumers at the store at any given time.”
Planned features include a Tinley’s branded midcentury-inspired mixology experience involving beverage recipe demonstrations, said the company.
“Tinley’s beverages are unique in the state, offering familiar adult beverage flavours and formats that will appeal to canna-curious consumers, as well as consumers who may be averse to smokable formats,” David Farris, who is the VP of sales and marketing for Planet 13, said in a statement.
“Like our Las Vegas store, many of our customers are expected to be new to cannabis, or tourists who will benefit from the education and entertaining experiences that our store offers. This lends itself perfectly to Tinley’s products, which are inspired by familiar, classic adult beverages.”
Tinley’s is hosting 80 of Planet 13’s budtenders and personnel at its cannabis drinks manufacturing plant in Long Beach, California, to provide the P13 OC dispensary team in-depth product knowledge.
Tinley’s award-winning products, as well as some third-party brands, are produced at the facility’s bottling, canning and mini lines. Tinley’s beverages won the No. 1 and No. 2 spots at California’s Emerald Cup, which is the world’s largest cannabis competition, in December 2019.
The non-alcoholic, Moscow Mule-inspired Tinley Tonics High Horse sparkling beverage won first place, and the non-alcoholic coconut rum-inspired Tinley ’27 Coconut Cask ranked second. Each single-serve product is sold in 12 fl oz bottles and contains a 5mg micro-dose of THC. “This provides a light effect comparable to a single adult beverage, but with a whole-plant sativa cannabis experience,” said the company.
Similarly, the multi-serve products contain a 5mg micro-dose for each 1 fl oz shot. Like classic spirits, the Tinley ’27 multi-serve products can be consumed straight up, on the rocks, in mixed beverages, or as frozen treats. All the products are made with premium botanicals and flavors found in national-brand spirits, along with Pineapple Jack terpenes, said the company.
“We’re excited to develop enhanced PAD (demo) experiences, product display and communications solutions with Planet 13,” said Sven Stalley, who is the General Manager of Tinley’s California.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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