HempFusion Wellness Inc (TSE:CBD.U) (OTCQX:CBDHF) (FRA:8OO) announced the launch of key products through its wholly-owned subsidiary Probulin Probiotics LLC to Boots Ireland, the country’s leading pharmacy-led health and beauty retailer.
The Denver, Colorado-based health and wellness company said that it is “pleased” to be offering its new EU-compliant Probulin products to Boots for the Ireland launch. The firm said the move establishes “a foundation” for more opportunities with retailers across Ireland, the UK and Europe.
Established in 1849, the Boots brand is recognized as the “most reputable pharmacy and retailer” in Ireland, according to the 2020 Ireland RepTrak study.
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“In January, we signed the initial distribution deal for Ireland and we’re pleased that Boots, the largest pharmacy-led health and beauty retailer in Ireland, is now stocking our products in nearly 50% of stores across the country,” HempFusion Wellness Chief Revenue Officer Jon Visser said in a statement.
“With many more retailers in Ireland expected to follow suit, our immediate expansion plan includes additional retail outlets throughout the UK and Europe.”
Probulin Probiotics, is one of the fastest-growing probiotics companies in the United States, according to data technology company SPINS. Since gut health is the next big wellness trend Probulin Probiotics is poised for high-octane growth.
HempFusion Wellness enjoys high visibility as its family of brands — HempFusion, Probulin Probiotics, Biome Research, and HF Labs — are widely distributed to some 4,000 retailers spread across the US and international locations.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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