BlueRush Inc (CVE:BTV) said it has entered into an agreement with a key North American financial services lender worth as much as US$200,000 to transform the lender’s digital client experience by leveraging its IndiVideo platform.
The lender has more than 500 locations in Canada and the US, and BlueRush plans to optimize the lender's digital presence by improving its North American web properties, application flow and app design. The initial contract is focused on digital transformation efforts and includes an initial subscription for IndiVideo.
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IndiVideo is an award-winning interactive personalized video platform that drives return on investment throughout the customer lifecycle, from increased conversions to more engaging statements and customer care, the company noted.
It enables BlueRush clients to capture knowledge and data from their customers' video interaction, creating new and compelling data-driven customer insights.
"Businesses need to implement digital solutions that provide a personalized, authentic and engaging client experience," BlueRush CEO Steve Taylor said in a statement. "We are excited by the ongoing adoption of IndiVideo. There is increasing demand to include personalized video as an arrow in the communications quiver."
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