The Good Shroom Co Inc (CVE:MUSH) said that it has signed an agreement with Rob Leichman, who is the president of Lyric Group LLC, a top retail consultant with expertise in distribution of consumer-packaged goods, to lead the company’s retail push.
Separately, Good Shroom has also initiated a podcast marketing campaign with AdvertiseCast to continue expanding its e-commerce presence throughout North America.
Quebec-based Good Shroom makes two primary brands - Teonan, a line of powdered coffees and teas, and Velada, CBD-infused versions of the same beverages.
READ: The Good Shroom signs contract with Canadian retail distributor Ecotrend Ecologics
The Lyric Group launches emerging and established food and beverage brands onto retail shelves throughout America. The company said that Leichman will lead the Good Shroom’s US distribution starting in key states by utilizing his established buyer, distributor, and merchandizing relationships across multiple channels to launch the Teonan products.
The Tri-State, which includes New York, New Jersey and Connecticut, will be the primary focus along with the Pacific Northwest and northern California, said the company. “The Lyric Group will manage strategy execution from logistics to product placement on retail shelves alongside the Good Shroom operations team,” it added. The Good Shroom expects to launch its products in the Fall of 2021.
Good Shroom is also focusing on building its e-commerce presence and betting heavily on podcast marketing to reach audiences and generate revenue. “Over 100 million Americans have listened to a podcast in the last month and the projected amount of podcast ad spend by the end of the year is over $1 billion,” noted the company. Additionally, a survey of 300,000 listeners found that 63% of people bought something a host had promoted on their show.
To continue expanding its e-commerce presence, Good Shroom has roped in Advertise Cast, a premier US podcast advertising network to manage its podcast marketing. “Advertise Cast and the Good Shroom have identified strategic podcasters based on the quantity of listeners versus their demographics and will be marketing its products through podcaster reviews and targeted ads in various forms", said the company.
Through the deal, Good Shroom will gain exposure to a targeted portion of Advertise Casts's monthly listener reach of over 40 million listeners, Good Shroom noted.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive