Organic Garage Ltd (CVE:OG) (OTCQX:OGGFF) (FRA:9CW1), one of Canada’s leading independent organic grocers, announced that it has signed an exclusive partnership agreement to utilize Instacart’s delivery platform for the online ordering and delivery of groceries from all Organic Garage retail locations.
The Toronto-based organic grocer revealed that under the data sharing agreement, prices on the Instacart platform will reflect Organic Garage’s regularly priced on-shelf and flyer merchandise.
In a statement, Organic Garage CEO Matt Lurie said: “I am very excited to finalize this agreement with Instacart and significantly increase the potential customer base of Organic Garage.”
READ: Organic Garage reports its most profitable year after seeing 4Q sales increase by 33%
“Extending our delivery range by partnering with North America’s largest online grocery platform further evolves our e-commerce business, providing additional safe shopping options for our existing customers in addition to finding innovative ways of increasing our customer base going forward,” he added.
As part of the agreement with Instacart, Organic Garage has extended its delivery range and online delivery availability to over 2.11 million households in the Ontario market. This includes being able to service new markets like Mississauga, Milton, Brampton, Newmarket, Scarborough, and Pickering, among other towns and cities.
“We're thrilled to partner with Organic Garage to provide customers same-day delivery of the organic goods they love while keeping affordability in mind,” said Nick Gajewski, who looks after retail partnerships at Instacart.
“We know that independent grocers like Organic Garage are central to building the character of their neighborhoods and we're proud to work with this beloved local retailer. We look forward to helping them bring their incredible selection of organic and all-natural products online.”
Founded in 2005 by a fourth-generation grocer, Organic Garage’s stores are currently in prime retail locations.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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