DGTL Holdings Inc (CVE:DGTL) (OTCQB:DGTHF) (FRA:A2QB0L) has formed a strategic partnership with Shuttlerock Ltd, a technology firm that converts existing multimedia graphics into high-impact short-form video assets for mobile and social media.
Shuttlerock produces futuristic graphic formats for video-based web advertisements, including playables, virtual reality, augmented reality and 3D, which deliver higher engagement and conversion rates on all major social media applications.
The firm’s client portfolio includes Heineken, BMW, Diageo, Toyota, McDonalds, L'Oréal, Capcom, Coors Light, among others, and it is an official brand partner with Google, Tiktok, YouTube, Instagram, Snapchat and Hulu.
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DGTL pursued the partnership to provide its subsidiary Hashoff with new access to a cost-effective and time-efficient video-based content production and distribution platform. Shuttlerock will leverage existing graphic content sourced and social media posts distributed by Hashoff content creators, on behalf of its global brand customers, and convert it into compelling video content that can be redistributed as advertisements on social media.
"We are thrilled to collaborate with DGTL and Hashoff," said Scott Nagy, president of Shuttlerock, North America. "The demand for intelligent and impactful content marketing is greater than ever, and our business models and products are highly complementary."
The partnership is also an extension of a three-year revenue growth plan for Hashoff, solving a need for cost-efficient video production before the launch of Hashoff 2.0 for Tiktok, Snapchat and YouTube. There is an opportunity for revenue-sharing collaborations within the collective customer base as well, the company said.
"DGTL is building an ecosystem of innovative technologies and partnerships that will provide our global brand customers with a full-service digital media platform," Chief Strategy Officer Charles Thomas said.
"Partnering with Shuttlerock gives our customers new access to a powerful video production resource that can transform any social content creative into commerce-driven video assets, both quickly and with great cost efficiency. The result is a highly scalable premium video production and distribution platform designed for both brand awareness and advertising placement across every social channel, especially video-based applications like Tiktok, Snapchat and YouTube."
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