PlantX Life Inc (CSE:VEGA) (OTCQB:PLXTF) (FRA:WNT1) announced a new partnership with professional mountain bike athlete Rémy Métailler, who will become a PlantX Ambassador.
The company said Métailler will help promote the PlantX brand and product offerings as well as advocate for the benefits of living a plant-based lifestyle.
“PlantX's culture is driven by a passion for sports, plant-based wellbeing and sustainability and having Rémy's support further shows how the company is attracting exciting new partnerships that reflect our values,” PlantX founder Sean Dollinger said in a statement.
READ: PlantX Life is poised to become a major player in the plant-based lifestyle movement
“Rémy is a legend in Squamish and in the world of mountain biking. Collaborating with him will help boost our ties with the Squamish community and our brand exposure among other like-minded athletes and their following base,” Dollinger said in a statement.
The company noted that Métailler will be involved in broadening PlantX's brand exposure in Squamish and the Canadian West Coast, as well as promoting PlantX's product offerings to his dedicated audiences across his personal platforms.
Métailler also commented, stating: “Having the support of PlantX is a great way to explore new food and lifestyle options and related products that I can share with my community.”
PlantX added it has launched ‘Rémy's Picks’, a new personalized web page showcasing Métailler's curated list of PlantX products, which can be found on the company's US and Canadian e-commerce platforms. His picks include plant-based products from brands such as Oatly, Native Forest, Cadia and Jeff's Garden.
Vancouver-based PlantX Life styles itself as the digital face of the plant-based community with a one-stop destination for all things plant-based, like an online shop and meal delivery services. The online shop houses over 5,000 vegan products, and its recently added meal service delivers chef-created dishes straight to the doors of Western Canada. All in all, the company offers more than 10,000 plant-based products.
Contact Sean at sean@proactiveinvestors.com