Esports Entertainment Group Inc (NASDAQ:GMBL) said it has signed a multi-year partnership with the Los Angeles Football Club (LAFC) to be the Major League Soccer (MLS) franchise’s esports tournament provider.
Under the agreement, the company said it will operate esports tournaments for LAFC utilizing its Esports Gaming League (EGL) platform, as well as leveraging the club’s player imagery within the Southern California market.
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Esports Entertainment also said it will work with LAFC players to create custom videos that will promote the tournaments and be featured in the team's ongoing digital marketing efforts spanning social, email, mobile, and online channels.
"This is another great opportunity to promote esports while showcasing our brand to a large and engaged audience. LAFC, like other top teams in the MLS, NFL, NHL, and more, recognize the quality of our robust platform and its ability to meet the demanding needs of large-scale deployments. We look forward to further expanding our foothold in this exciting high-profile segment in the months ahead", Esports Entertainment’s executive vice president of esports Magnus Leppäniemi said in a statement.
"We are excited to further extend our reach into MLS through our partnership with LAFC. We are excited to add LAFC to our growing roster of top-tier professional sports organizations and look forward to helping the team strengthen connections and engagement with their growing fan base", added CEO Grant Johnson.
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