Gfinity PLC (LON:GFIN) said it has launched Only Mobile Gaming! (OMG!), a dedicated mobile gaming website, as the latest addition to its Gfinity Digital Media (GDM) business.
The esports firm said OMG! will cover the latest news, features and entertainment-based content across the mobile gaming sector, adding that GDM has deployed a new in-house team dedicated to integrating and growing the website within the wider group network by leveraging Gfinityesports.com's domain authority and existing user base, which includes over 1mln users reading about mobile gaming every month.
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Gfinity said the new website will benefit from GDM’s recent series of strategic advertising partnerships, including the expansion of its relationship with gaming publisher Venatus, aimed at promoting user numbers and monetising GDM's web platforms via on-site advertising and branded deals.
"GDM is a key strategic pillar of growth for Gfinity. Having a strengthened and dedicated position in the popular mobile gaming space is key to accelerating its expansion. With mobile forecasted to generate US$90bn in 2021 - over half the global games market - we expect OMG! to become one of GDM's fastest growing sites, providing strong commercial opportunities. As we look to add more sites through organic growth and acquisitions, GDM will continue to drive strong financial performance across the group", Gfinity chief executive John Clarke said in a statement.