BlueRush Inc (CVE:BTV), a personalized video software-as-a-service (SaaS) company, has announced a partnership with leading Indian software company FCI Private Limited, which is at the forefront of the customer communications management industry.
The Toronto-based company said the strategic partnership provides FCI with a BlueRush reseller agreement, enabling FCI to resell BlueRush's IndiVideo solution. “The partnership also provides FCI with a creative licensing agreement, enabling FCI to create and manage IndiVideo solutions within the local market,” said the company.
BlueRush develops and markets IndiVideo, a disruptive, award-winning interactive personalized video platform that enables its enterprise clients to capture knowledge and data from their customers' video interactions, creating new and compelling data-driven customer insights for a highly personalized customer experience.
"We are thrilled to partner with FCI, an organization that is a proven innovator in the customer communications management space. Their impressive roster of clients, including ICICI and TATA, provide BlueRush with access to India's most highly regarded corporations," BlueRush CEO Steve Taylor said in a statement.
"India represents a strategic market for BlueRush, given the region's rapid adoption of marketing technology and a market that is focused on optimizing customer experiences in every industry."
The partnership signifies a key milestone for BlueRush as it continues its global expansion. During 2021, BlueRush has signed partnership agreements with vendors located in Indonesia, India, Japan, the United Arab Emirates, and the United States.
"It is going to be exciting to work towards a similar mission of taking companies closer to their customers with the help of our solutions. BlueRush's cutting-edge video personalization technology will help us further strengthen our offering and ROI to our customers," said FCI CEO Amit Sawhney.
Taylor noted that the personalized video market is seeing tremendous growth, as organizations are making “significant investments in their digital acceleration strategies."
"Personalized video is helping organizations achieve these objectives by providing automated yet high touch experiences for clients at scale," the BlueRush CEO added.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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