The Good Shroom Co Inc (CVE:MUSH) has entered into a sales agency agreement with Rardin Enterprise LLC to increase exposure of its Teonan drink mixes to retailers and consumers across the US.
Since its beginning in 2008, Rardin, also known as RE Sales and Marketing, has been using its customer rapport in the Pacific Northwest, Boise, Idaho (Inner Mountain), and Arizona markets to present brands to strategic customers.
Under the agreement, Montreal-based Good Shroom said it expects to gain exposure to RE Sales and Marketing Group's network of more than 3,000 US stores, including such retailers as Sprouts Framers Market and Albertsons Corporate.
READ: The Good Shroom Co strikes private label manufacturing agreement with Good Food to make functional beverages
With over 35 years of experience in the consumer products industry, the company noted that Rardin Enterprise founder Doug Rardin brings a great deal of experience to help businesses succeed in their retail distribution initiatives. He has overseen the retail distribution in his territory of products for such brands as Tabasco, EmergenC, Palm Wonderful, Traditional Medicinals, and Starbucks, among others.
"I'm excited to be working with the Teonan line of functional mushroom beverage products because they are at the forefront of a growing market segment and I believe demand for this type of product will continue to increase," Rardin said in a statement
Meanwhile, Good Shroom also announced that it has engaged the services of Red Cloud Securities Inc (RCSI) to act as market-maker for its common shares on the TSX Venture Exchange.
RCSI has been hired for a minimum period of three months and the agreement will renew thereafter until either party has terminated the agreement with 30 days' notice. The company will pay RCSI a monthly fee of $4,000 for its services.
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