Loop Insights Inc (CVE:MTRX) (OTCQB:RACMF), a provider of real-time data analytics through artificial intelligence (AI) to drive customer engagement, has announced a multi-year reseller agreement with Canadian telecom giant TELUS.
The Vancouver-based advanced technology company said that TELUS will now be selling Loop solutions directly to its national customer base as a TELUS product. The upgrade in the Loop-TELUS relationship from IoT marketplace partner to procurement reseller of Loop solutions signifies “significant progression,” said Loop.
In a statement, Andrew Turner, who is the vice president of strategic operations at TELUS, said: "It has been quite something to witness Loop evolve over the past couple of years as they have continued to make big strides and deliver for us. The Telus team have been extremely impressed with the high level of product innovation and data services that Loop offers to their customers, as well as to the Telus clients.”
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“Telus is always looking to partner with innovative and disruptive companies, and this reseller agreement with Loop will now provide our customers with the best of both worlds, Loop solutions sold and serviced by Telus."
Thanks to the upgraded relationship, Loop will enjoy plenty of benefits, including the following:
- Direct access to the large, national network of TELUS clients;
- Immediate access to the national TELUS sales and support team;
- Accelerated sales growth with limited increase to infrastructure; and
- Multiple-year commitment and long-term sales visibility.
“We are incredibly proud of this new reseller agreement with TELUS and the validation it brings to Loop through their confidence to sell our solutions directly to their customers,” said Loop CEO Rob Anson.
“We were honoured to be added to the TELUS IoT Marketplace in 2020 but now becoming one of the select few products to be resold as their own to their national client base is the ultimate achievement. We look forward to growing our businesses together by delivering great solutions to TELUS clients.”
Last year, TELUS posted $15.5 billion in annual revenue and had 16 million customer connections spanning wireless, data, television, entertainment and security.
“TELUS will provide marketing, presales, and sales services for Loop products, which will allow Loop to scale and grow the business much faster through a trusted partner,” said the company. Telus will also provide service and support for Loop products, which will help Loop cut costs.
Telus will be offering the full suite of Loop products, including the company’s Data Insights and Wallet pass engagement platforms.
“This reseller agreement with TELUS represents further validation of Loop’s reseller channel business model and adds to Loop’s growing roster of reseller and licensing partners such as NTT Data, Vend, Oracle and Shopify,” noted the company.
In addition to AI-automated marketing, Loop delivers contact tracing, and contactless solutions to the brick-and-mortar space. Separately, Loop’s unique IoT device, Fobi, enables data connectivity across online and on-premise platforms to provide real-time, detailed insights and automated, personalized engagement.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
Follow her on Twitter: @UttaraProactive