Else Nutrition Holdings Inc (CVE:BABY) (OTCMKTS:BABY) (FRA:0YL), the plant-based baby, toddler and children nutrition company, has announced that it will begin distribution with large American distributor and retailer Associated Food Stores (AFS).
It is a big distribution gain for the Israel-based food and nutrition company as Salt Lake City-based AFS supplies independently-owned retail supermarkets throughout Utah, Arizona, Idaho, Colorado, Montana, Oregon, Nevada, and Wyoming. AFS membership has grown to more than 400 retailers in the eight intermountain states.
The US retailer operates six corporately-owned store banners: Lin's, Macey's, Dan's, Fresh Market and select Ace Hardware stores.
READ: Else Nutrition launches its plant-based Complete Nutrition drink for toddlers at PCC Community Markets locations in Washington State
"Launching at AFS is very important to us, as it significantly boosts the availability of our whole-food, clean label offering to millions of more wanting American parents, looking for real solutions for their children," Else Nutrition co-founder and CEO Hamutal Yitzhak said in a statement.
"With the potential of being in nearly 300 additional, high-quality independent grocery outlets shows our commitment to expand US retail distribution by the end of 2021, and beyond," she added.
Independent cooperatively owned grocery wholesaler AFS is a retailer for food and non-food goods with around 1,400 employees. The company clocks up annual revenue of around $1.6 billion.
“Else's plant-based Complete Nutrition for Toddlers will soon be available in an initial 32 locations, with KeHe to deploy product up to 300 additional independent grocers in the near future,” said the company. Else Nutrition's revolutionary, plant-based, non-soy, formula is a clean-ingredient alternative to dairy-based formula.
Contact the author Uttara Choudhury at uttara@proactiveinvestors.com
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