Xigem Technologies Corporation (CSE:XIGM) (FRA:2C1) announced that Carli Posner, CEO of the award-winning media company The Notable Group, has joined its advisory board.
The Notable Group, of which Posner is also the principal, consists of a full-service marketing agency and two leading digital publications, Notable Life and Refined Society, which serve Canada and the US.
Earlier in her career, Posner worked for Canada's largest network, where she was an executive producer on top television shows and oversaw multiple departments, including premium sponsors, talent and media strategy.
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All told, she has created more than $100 million worth of marketing initiatives, sponsorships and endorsements, with brands such as Mastercard, General Motors, RBC, BMW and LG. Posner has also served as chair of Green Growth Brands, and she advises on marketing and strategic growth for a variety of publicly traded companies.
"Our advisory board is taking shape with members, who are all successful entrepreneurs offering diverse viewpoints and broad sector experience,” Xigem CEO Brian Kalish said in a statement. “Carli adds tremendous knowledge of both new and traditional media as well as marketing, branding, strategy and governance. We look forward to further contributions from Carli and the other Board members as we explore opportunities to grow our business."
Xigem's advisory board is made up of members with experiences that span multiple industries. Members’ contributions expand the Xigem's access to new acquisition opportunities, support marketing efforts and open doors for the company, its intellectual property and investees.
Xigem, established in Toronto, bills itself as a Software-as-a-Service provider to the remote economy. The company’s patent-pending iAgent is a mobile, geo-targeted customer acquisition and retention application, which can match sales and services with consumers, treatment seekers and students in real-time. It can be used by businesses, institutions and individual consumers.
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