ESE Entertainment Inc (CVE:ESE) (OTCQB:ENTEF) said it has partnered with global research agency Kantar to develop market research and strategy in the esports and sim racing industries.
The gaming-focused entertainment and technology company said the goal of the partnership will be to develop market research, analysis, tools and strategies that can be offered to, and leveraged by, entrants in the digital motorsports industry, including those from the automotive industry and beyond.
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ESE added that the initial focus of the research is expected to include identifying opportunities and barriers in the gaming and esports world as well as understanding digital motorsports, analysing different games and marketing projects, probing players’ profiles, and obtaining insights into brands in esports and gaming.
“Online racing has made it possible during the coronavirus pandemic to translate well-known and popular races, such as Formula 1 or NASCAR, to the virtual world. This has allowed and encouraged brands from the automotive industry and beyond, which may not have previously been involved in esports, to explore sponsorship and other opportunities in the digital motorsports world,” the company said in a statement.
“The partnership with Kantar increases the operational capability of ESE and brings a data-focused approach to esports and gaming. With Kantar, we can help companies implement more accurate and successful business strategies within the esports industry. This will be supported by a deep analysis of the esports market demographics, sentiments, and preferences. We look forward to working with Kantar to provide clients with highly specialized offerings that are catered to their strategic needs,” added ESE’s head of strategy Michał Mango.
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