LeanLife Health Inc (CSE:LLP) (OTCQB:LNLHF) (FRA:LL1) has entered into an agency agreement with ex-heavyweight boxer Bill Corrigan.
LeanLife, which offers Iron Energy drinks endorsed by Mike Tyson, said Corrigan will focus on product awareness and sales.
From championship boxing to an entrepreneur crowned "King of Connections" by some of the largest brands and corporate developers, Corrigan has over 20 years of experience in product development, the company noted.
READ: LeanLife Health says first containers of Mike Tyson-branded Iron Energy drink headed to its Arizona distribution facility
In addition, he is nationally known as a marketing guru for fitness, health, food, beverage, alcohol, and sporting goods products. Corrigan has worked with many of today's top brands and product lines, whether direct-to-consumer sales programs or in-store point of purchase, infomercials, product placement, and celebrity endorsed products and programs.
"We are pleased to welcome Bill Corrigan as brand development and sales agent to the LeanLife and Iron Energy team," said Gavin Mah, LeanLife’s chief operating officer, in a statement.
"Bill joins LeanLife and Iron Energy at an exciting time as we launch into the energy drink category in the United States. The addition of Bill complements our sales and marketing TEAM skills and experiences. We are confident he will provide valuable insights and perspectives as we execute our strategy to enhance value for our shareholders."
The Vancouver-based company is the exclusive distributor of the Iron Energy drink. The FoodCare Group, the supplier and maker of Iron Energy, is a market leader in Poland’s energy drink market and is a leading brand in the Middle East.
LeanLife believes Iron Energy will also appeal to North American consumers. The annual market value of the combined US and Canadian energy drink markets is estimated at more than $14 billion.
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