Building on its success in major Fortnite and Rocket League Tournaments, team owner Guild Esports PLC (LON:GILD) is launching a second, limited-edition apparel range that will appeal to fans.
Featuring the Guild's logo, designed by the acclaimed streetwear designer Fergus Purcell, the Core Collection will comprise 10 new monochrome products, including tracksuit bottoms, shorts and t-shirts. Prices will range from £8 to £55.
Chairman Carleton Curtis said: "We are delighted to launch our second apparel line at a time when the Guild brand is gaining increasing recognition and followers worldwide. We expect our growing popularity to boost demand for merchandising and thereby make a valuable contribution to our revenues and growth over the long term."
While Guild is an e-sports team owner, its vision is far broader than this with plans to create its own lifestyle brand that will appeal to this already massive but growing genre.