BioHarvest Sciences Inc. (CSE: BHSC) CEO Ilan Sobel joined Steve Darling to share news the launch of their direct-to-consumer sales of its flagship Vinia product in the United States has begun with the website vinia.com going live. Vinia, they say, is the first and only product in the world containing Piceid Resveratrol from red grapes at levels equivalent to an average bottle of red wine.
Sobel says this gives Vinia a unique ability to support heart health and to improve physical energy and mental alertness, via increased blood flow. Sobel telling Proactive they plan to support the launch with an integrated marketing mix that leverages the power of a consistent communication message across all major social platforms, including Facebook, YouTube, Google search and other online channels such as Taboola.