BlueRush Inc (CVE:BTV) is partnering with Crawford Technologies to produce personalized contextual video bills and statements.
Both companies are introducing the industry's first ability to deliver the products built from data contained in any transactional document.
The videos, whether informational, educational, or marketing-focused, provide answers to questions about financial records, account documents, and other pertinent, targeted information.
READ: BlueRush ends 2Q with a strong balance sheet and nearly C$2.5M in committed annual recurring revenue
Personalized contextual videos can include items as complex as escrow letters, mortgage statements, or insurance claims documentation.
The customer experience is significantly improved by adding video media as a delivery option for transactional communications or as a detailed explainer video to reduce call centre traffic, the companies said.
"Advancing access to information beyond what is traditionally expected is a continued focus at Crawford Technologies, which makes our partnership with BlueRush particularly rewarding," said Ernie Crawford, CEO of Crawford Technologies, in a statement.
"To be able to mine relevant data from transactional communications and deliver that information via a personalized video platform further bolsters our mission as a company to make it possible for our customers to deliver documents in formats that are best for the individual recipients. It is a bonus that the videos can be accessible for people with disabilities."
Steve Taylor, CEO of BlueRush, added: "With this partnership, BlueRush and Crawford Technologies are providing greater access to clients who are looking for dynamic personalization and accessibility solutions. The partnership provides a substantial market opportunity for both organizations as businesses accelerate their digital communications strategies and look for solutions that will enable them to connect with their clients."
Toronto-based BlueRush develops and markets IndiVideo, a disruptive, award-winning interactive personalized video (IPV) platform that enables its enterprise clients to capture knowledge and data from their customers' video interactions, creating new and compelling data-driven customer insights for a highly personalized customer experience.
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