Ipsidy Inc (OTCQB:IDTY) has announced that BPSmart will deploy its biometric identity verification services to verify each customer’s identity when interacting with BPSmart's AI-powered, chat-based Digital Assistant Platform.
“Digital transformation requires trusted identity,” said Ipsidy CEO Phillip Kumnick in a statement. “Our identity platform offers innovative solutions that are flexible, fast, and easy to integrate and use. Our support for BPSmart’s chatbot applications demonstrates Ipsidy’s ability to advance digital transformation efforts without the fear of identity fraud.”
Chatbot applications powered by Artificial Intelligence (AI) perform online sales, customer, and technical support conversations via text or text-to-speech, in lieu of providing direct contact with a live human.
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Ipsidy said increased consumer demand for seamless self-service, as well as the benefits of reduced operational costs and quicker customer query resolution, is accelerating chatbot adoption across the banking, insurance, and lending segments, as well as with outsourced customer support providers. With expanded digital services, however, comes increased opportunities for identity fraud and account takeover.
To provide the highest levels of security for BPSmart’s digital assistant platform without the fear of fraud, Ipsidy said BPSmart will integrate its innovative facial biometric platform services with the chatbot applications.
Proof by Ipsidy delivers seamless identity verification with quick mobile identity document capture and tamper check, liveness confirmation, and facial biometric matching of a selfie to the credential photo. Proof ensures the person presenting the identity is its legitimate owner and is physically present, thereby increasing trust that the BPSmart chatbot service is supporting the true account owner.
In addition, to ensure seamless customer authentication experiences and eliminate outdated and insecure knowledge-based or SMS-based authentication, Ipsidy said BPSmart will also deploy Ipsidy’s Verified cloud-based, biometric multi-factor authentication solution. Rooted to a trusted identity obtained during the Proof process, Verified confirms a customer’s identity with a quick selfie when entering a chat-bot session.
“The intelligent digital assistant market is rapidly growing, and verification of an individual’s identity creates the basis of a new form of trust," said Julio Mires, CEO of BPSmart. “By adding Ipsidy’s identity services to our AI-powered, chatbot platform, BPSmart can help our clients mitigate identity fraud while offering their customers enhanced services with the highest level of identity assurance.”
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