Else Nutrition Holdings Inc (CVE:BABY) (OTCMKTS:BABY) (FRA:0YL) said it will expand the distribution of its plant-based Complete Nutrition drink for toddlers to all 15 Haggen Food and Pharmacy stores starting June 2021.
"This retail expansion further strengthens our strategic presence in the Pacific Northwest; a region that has been showing particularly strong uptake of Else to date,” said Else Nutrition CEO Hamutal Yitzhak in a statement.
“Haggen embodies values which are of deep importance to our Company, including sustainability, community collaboration, and health and wellness. We anticipate our clean label, whole food-based products will be well received by Haggen customers.”
READ: Else Nutrition sees C$1.5M in full-year 2020 revenue as it clocks up sales on Amazon.com and its e-store
Established in 1933 and headquartered in Bellingham, Washington, Else Nutrition noted that Haggen’s 15 stores all are in Washington state and is the state's 6th largest privately held company. Historically, Haggen was the largest independent grocery retailer in the Pacific Northwest, with locations in Washington and Oregon.
Israel-based Else Nutrition’s food items are 100% organic, vegan, natural, and gluten-free, about 92% of which are made from three plants: almonds, buckwheat, and tapioca. Its products are sold under the brand name Complete Nutrition for Toddlers.
The company won the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan.
As well, its Complete Nutrition for Toddlers was recently ranked as the #1 Top seller in the baby and toddler formula category on Amazon.com.
Contact the author: patrick@proactiveinvestors.com
Follow him on Twitter @PatrickMGraham