Versus Systems Inc (NASDAQ:VS) (FRA:BMVB) CEO Matthew Pierce tells Proactive it will launch a beta test of XEO, its second screen gamified rewards platform, at the upcoming Canelo Alvarez vs. Billy Joe Saunders middleweight boxing title fight at AT&T Stadium in Dallas on May 8.
Pierce says Versus is working with the marketing firm Frias Agency and Crush, the soda brand from Keurig Dr. Pepper (NASDAQ:KDP) (FRA:DP5). XEO will allow Crush to create a unique engagement experience for fans watching the fight live, both in-stadium or watching on DAZN pay-per-view.