Dianomi PLC, a provider of native digital advertising services to the financial services and business sectors, has announced plans to float on AIM late this month.
The group was founded in 2003 and operates from offices in London, New York and Sydney and looks to expand further with its IPO.
It is eyeing opportunities in the mobile and video segments as consumers mostly read news online via phone, tablet or laptop.
It makes advertisements to a targeted audience online and on apps for premium clients, including seven of the world's top ten largest asset management companies, seven out of the top ten of the largest wealth management firms in the US and half of the top ten largest banks in the US.
It provides advertisers access to an international audience of 438mln devices per month through its partnerships with over 300 publishers of business and finance content, including blue chip names such as Reuters, Bloomberg and WSJ.
Revenue has climbed 47% annually over the past five years, rising to £28mln in 2020.