Ross Andrews, chairman of InnovaDerma PLC (LON:IDV), the health and personal care specialist, said management was confident of a return to historic consumption levels for its products, including the popular Skinny Tan range.
The pandemic curb to overseas travel has ultimately had a knock-on impact on those buying sun care products.
“We've just entered the peak tanning season and the exact speed of a return to historical consumption levels will only be known over the coming months,” said Andrews.
“We remain confident that historic consumption levels will return quickly as further restrictions on social interactions are lifted and that InnovaDerma will emerge from the pandemic a stronger, more digitally agile business with the right leadership to compete and win in the digital commerce world of today.”
He was speaking ahead of a general meeting to approve a £4.5mln fundraiser that will help accelerate InnovaDerma’s direct-to-consumer strategy as well as strengthening its balance sheet.