GameSquare Esports Inc (CSE:GSQ) (OTCMKTS:GMSQF) (FRA:29Q1) said subsidiary Gaming Community Network (GCN) has agreed to an expanded commercial agreement with Dexerto, a leading esports internet property.
GameSquare said Dexerto will add to GCN's marketing and content coverage support for the upcoming Collegiate Esports series debuting in late May 2021.
“GCN is firing on all cylinders as it continues to put up contract wins and build the foundation necessary for ongoing success,” said Justin Kenna, CEO of GameSquare, in a statement.
“In the short period of time since acquiring GCN, the team has landed several contracts which are expected to make a meaningful contribution to GameSquare’s consolidated revenue and profitability. Today’s news builds on last week’s announcement of Chris Kindt and Drew Brunson joining the GCN team, which highlights the quality of people we are attracting and the expectations we have for revenue growth.”
Kenna added: “Our sales pipeline is significant, and I look forward to sharing more announcements as GCN and Code Red convert their substantial opportunities into meaningful, and profitable, sales.”
Collegiate Esports series
GameSquare said that Dexerto is a long-time preferred partner to GCN. Its industry-leading site provides award-winning esports, gaming, and influencer coverage, including news, interviews, reviews, opinions, guides, and tournament coverage.
The company also said the expanded relationship with Dexerto provides GCN with both expanded marketing resources and content support around the Collegiate Esports series and the 100-plus universities and colleges that will be competing.
GameSquare noted that its management believes this positions GCN in an enviable industry position as it continues to grow the breadth, and quality, of its reach as it bridges the gap between global brands and the large gaming and esports communities.
Toronto-based GameSquare is an international gaming and esports company that is seeking to acquire additional assets and entities serving the gaming and esports markets and, more broadly, in sports and entertainment.
The company’s acquisition of Code Red Esports Ltd, an esports talent agency, provided an initial foothold in Europe through its UK operations.
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