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The Markets
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Online business & e-commerce

PlantX Life celebrates Earth Day by launching PlantXBuddy app to help customers choose indoor plants best suited to their preferences

The app allows consumers to swipe through numerous indoor plant options to learn more about each plant's characteristics and 'personality' and help them find the best fit for their home or office

PlantX Life Inc (CSE:VEGA) (OTCQB:PLTXF) (FRA:WNT1) is celebrating Earth Day by launching PlantXBuddy, its new online plant-matching application designed to assist customers in choosing the indoor plants best suited to their preferences.

To celebrate the April 22 global event, the company said it will display its passion for plants with its new PlantXBuddy online app, which allows consumers to swipe through numerous indoor plant options to learn more about each plant's characteristics and "personality" and help them find the best fit for their home or office.

PlantX said the new app brings awareness to the fact that indoor plants are much more than esthetic companions, as scientific studies suggest they offer various other benefits such as purifying the air, increasing relaxation and wellbeing levels, and boosting overall mental health.

READ: PlantX Life adds refrigerated and frozen foods to its online grocery offerings

Beyond advancing plant-related education, PlantXBuddy will also assist the company's community in navigating the indoor plant section on its US and Canadian e-commerce platforms.

"Our deep love of plants is the essence of the PlantX philosophy and mission to give back to the world and our planet," said PlantX Life CEO Julia Frank in a statement. "We aim to celebrate Earth Day every day and what better way to do that than by helping our community make informed choices about how to fully delve into the world of indoor plants. PlantXBuddy is a really fun, easy and dynamic tool to achieve that."

PlantX styles itself as the digital face of the plant-based community with a one-stop destination for all things plant-based, like an online shop and meal delivery services. The online shop houses over 5,000 vegan products, and its recently-added meal service delivers chef-created dishes straight to the doors of western Canada. All in all, the company offers more than 10,000 plant-based products.

Contact the author: patrick@proactiveinvestors.com

Follow him on Twitter @PatrickMGraham

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