Phunware Inc (NASDAQ:PHUN) (FRA:2RJ) said that it has released its Data Software Development Kit (SDK) for Apple iOS and Google Android on GitHub so third-party mobile applications can reward consumers with PhunCoin for their data.
The company said this important milestone, in support of the broader launch of its Multiscreen-as-a-Service (MaaS) blockchain-enabled Customer Data Platform, helps brands empower consumers to take control of and be compensated for their data.
By integrating this lightweight SDK, Phunware said that any mobile application publisher can monetize and reward their audiences by signing them up to be compensated any time their data is purchased by brands.
READ: Phunware board approves $1.5M bitcoin purchase ahead of Customer Data Platform and Mobile Loyalty Ecosystem commercial launch
“It’s no secret that data has become the most valuable asset on the planet, yet consumers continue to be exploited for this vital resource without consideration and often without permission,” said CEO Alan Knitowski in a statement.
“As a pioneer in customer data monetization, we look forward to leveraging PhunCoin to usher in a new era of transparency and accountability that enables consumers to determine not only what data they share and who they share it with, but also what that data is worth.”
The Austin, Texas-based company’s latest development comes just one week after it announced the launch of its Loyalty SDK on Apple iOS and Google Android to give mobile application publishers the ability to track and reward consumers for their engagement by issuing PhunToken.
Both PhunCoin and PhunToken will be managed by PhunWallet, which will be made available for download in the coming weeks following application approvals by the Apple App Store and Google Play, Phunware said.
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