NEXE Innovations Inc (CVE:NEXE) (OTCMKTS:NEXNF) (FRA:NX5) has announced a new partnership with Orca Pacific, a full-service Amazon agency.
NEXE said Orca will be instrumental in the development and execution of its Amazon store sales strategy for its XOMA Superfoods product line.
Orca Pacific provides expertise and state-of-the-art technology to craft and carries out cutting-edge Amazon strategies. Amazon.com is the largest online retailer in North America.
READ: NEXE Innovations says its XOMA Superfoods has launched Mindful Mushroom coffee
"Since launching our XOMA Superfoods online store last week, the product has already sold tremendously well," said Ash Guglani, president of NEXE. "By incorporating a comprehensive Amazon strategy, we plan to continue to considerably grow our direct-to-consumer, eCommerce sales channels."
NEXE said it has received approval to sell its fully compostable coffee pods in the Grocery & Gourmet Food section of Amazon, which is one of Amazon's fastest-growing and most popular product categories. The company expects to be selling its pods on Amazon by May 2021 and will continue to deploy resources to increase its online presence and sales traction.
"Orca Pacific is thrilled to be partnering with XOMA Superfoods to launch and grow their brand on Amazon. Not only is XOMA jumping into one of the hottest categories on Amazon, they are doing so with sustainability at the core of their business. We look forward to helping XOMA reach more customers and spread their mission on the world's largest eCommerce platform," said Andrew Lorence, senior business development manager for Orca Pacific.
President Guglani added: "eCommerce is a key component of our go-to-market strategy. NEXE pods were created not only with sustainability in mind - but convenience. The coffee pod creates the ultimate in convenience, with no clean-up, and a delicious cup of coffee ready in seconds. By offering our products online, and eventually through a subscription model, we can deliver products right to our customers' doors, making it as simple as possible to enjoy superfood-enhanced coffee."
NEXE pods use plant-based materials and can break down completely in municipal composting facilities. Over 40 billion petroleum-based single-serve coffee pods end up in landfills around the world every year, and NEXE is on a mission to eliminate this source of waste.
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