DGTL Holdings Inc (CVE:DGTL) (OTCQB:DGTHF) (FRA:A2QB0L) has said its wholly-owned subsidiary Hashoff LLC has partnered with Wideout AQA to accelerate the delivery of Hashoff's leading content marketing technology and services to leading Fortune 100 level brands.
DGTL said Hashoff engaged US-based Wideout to lead the management of creator sourcing and administration as a result of the brands’ increasing desire for strategically driven content that’s produced faster and more efficiently.
Using Hashoff's leading Artificial Intelligence-driven creator sourcing platform, Wideout will support Hashoff's existing account management team.
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DGTL said this new division of labor enables Hashoff's existing account management team to deliver more strategic and business-oriented services, while increasing the speed and efficiency needed to deliver creators at scale and meet brands evolving requirements.
Wideout AQA has designed bespoke operational management programs for enterprise companies such as Google, VSP, and Zeta Global, DGTL said. It specializes in enhancing efficiency and scalability of digital marketing partners by leveraging established infrastructure and distributed workflow management teams.
"Their (Hashoff) AI-driven content management technology has proved impressive, and our team is excited to be a partner in delivering world-class creator services to leading brands,” said Mark Macapagal, chief sales and customer success officer at Wideout AQA in a statement.
“We look forward to providing the highest quality of service for heightened operational efficiency and long-term scalability and profitability while Hashoff continues to accelerate revenue growth."
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